Higher Ed Experts

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

It was fantastic. As a “newbie” to Web Analytics, this conference is a great introduction to the power of these online tools, and how they can benefit our university.

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.