Higher Ed Experts

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

As the Director of Marketing, with a Social Media Coordinator reporting to me, it was really eye opening to see how other universities are utilizing all the different social media channels. I hope to expand on some of the ideas and lessons learned to see how they could be implemented on our campus.

I enjoyed the immersion into knowledge shared by professionals in higher ed. I came away with many ideas, and was also affirmed that I’m taking my department in the right direction.

What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.