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It’s great to hear about content strategy and tactics from other higher ed institutions. So often webinars and conferences are focused on those working in the corporate world, and while it’s nice to see what others outside of our industry are doing, learning from your higher ed peers (especially those facing similar resource constraints) is incredibly valuable.
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Excellent online conference – excellent presenters. Great takeaways that can be implemented immediately. I enjoyed learning what other institutions are doing to reach prospective students. I will be returning next year!
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What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.
Ellen Brummel, Communications Specialist, Monash University
Social Media Marketing for Higher Ed Course Alum -
This course offers practical ways to better align your Google Analytics tracking with your institution’s varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.
Kirstin Hierholzer, University of Oregon,
Lynn Radocha, James Madison University,
Marie Young, Saint Francis University,
This course offers practical ways to better align your Google Analytics tracking with your institution’s varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.
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