starting Jul 12

Web Analytics for Higher Ed Course

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

Higher Ed Website Analytics Course
  • I was really impressed with how much I learned in this course–and how many tools there are to employ when writing for the web! In most online courses, you’re just on the receiving end for a couple hours and you are advised rather than forced to try your hand at certain exercises afterwards. With a multi-week session of exercises and feedback, I got a lot more information ingrained.

    Sarah Nash. Sarah Nash, Alumnae Communications Editor at Mills College
    Web Writing for Higher Ed Course Alum
  • This course really opened my eyes to a new way of thinking about our college’s web presence, and how we could more effectively use social media to reach our goals.

    Anne Reynolds. Anne Reynolds, CHHS Director of Communication at George Mason University (VA)
    Social Media Marketing for Higher Ed Course Alum
  • We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!

    Alexandra Rebhorn. Alexandra Rebhorn, Communications Manager at University of Virginia
    Web Writing for Higher Ed Course Alum
  • I learned valuable information from other institutions going through the exact same situations we face.

    Stephanie Montgomery from University of Nebraska at Omaha. Stephanie Montgomery from University of Nebraska at Omaha,
    Higher Ed Content Conference Alum

I learned valuable information from other institutions going through the exact same situations we face.

Stephanie Montgomery from University of Nebraska at Omaha. Stephanie Montgomery from University of Nebraska at Omaha,
Higher Ed Content Conference Alum

Classes Starting Soon


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