Best higher ed content trends in 2020 — and the worst, too

In higher education, sharing is more than caring. It’s a way of life in our professional circles :-). Whether we share our higher ed content work in conference presentations, articles, posts or on social media, this sharing culture tends to reinforce trends, good or bad, even more than in any other industries. I believe It’s […]

2020 Best Higher Ed Content Trends
  • Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

    Sue Gettlin, Arcadia University. Sue Gettlin, Arcadia University,
    SEO for Higher Ed Course Alum
  • Enjoyed the quick pace and the wide variety!

    Craig Hyatt, University of Guelph. Craig Hyatt, University of Guelph,
    Higher Ed WEBSITES Conference Alum
  • The quality of the presentations was very good, and the information was helpful, especially as I am in the middle of a rather large web project.

    Michael Marshall, University of Manitoba. Michael Marshall, University of Manitoba,
    Attendee
  • Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

    Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
    SEO for Higher Ed Course Alum

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
SEO for Higher Ed Course Alum

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