Higher Ed Experts

The conference was interesting, very informational and did not lag (the breaks were well-placed). I learned a lot about how other institutions handle the same difficulties, making my team and I feel better about where we are and what we’ve done in the social media arena.

A little overwhelmed with the amount of information but excited about the possibilities going back to my team.

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

I would recommend this course for anyone who’s ever logged in to look at your school’s analytics and gotten frustrated or overwhelmed. This course breaks down the complex world of analytics and helps you identify actionable metrics to help improve your website.