Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • I definitely would recommend this course to others. This course also was recommended to me by one of my colleagues who had previously taken it.

    Casey Crane. Casey Crane, Multimedia Content Developer at St. Petersburg College
    Web Writing for Higher Ed Course Alum
  • If you write anything for the web, you should take this course. You will look at all of your pages and content with a new perspective.

    Wendy Jespersen, University of Guelph. Wendy Jespersen, University of Guelph,
    Web Writing for Higher Ed Course Alum
  • This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

    Amy Barnes. Amy Barnes, Manager of Marketing and Communications at Plymouth State University (NH)
    Web Analytics for Higher Ed Course Alum
  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
Web Writing for Higher Ed Course Alum

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