Higher Ed Experts

Excellent. Very knowledgeable, useful information that I can apply at our school.

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

You can learn a lot of concepts about web and social media writing in a short amount of time, and homework is pretty challenging.

This was my first Higher Ed Experts conference, and I am very pleased. The conference provided quite a bit of useful insight and helpful information that I will be able to implement in the web content and social media strategy of my school.