Higher Ed Experts

I would recommend the course to anyone interested in preparing web content. There are also take-aways for what works in print as well.

I would recommend this course to anyone! I learned how to define my social media goals and how to measure our successes. This course has also helped me talk about the importance of measurement with my colleagues.

I really enjoyed the quick, 10-minute sessions on a wide variety of topics. It was perfectly suited for a conference on social media.

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.