Higher Ed Experts

I highly recommend this course. There is a good amount of work associated with the course, if you truly want to complete all readings, videos, and assignments to the best of your ability. However, if you do put the time in and do all that’s asked of you, the result is incredibly rewarding. You come out with a very good understanding of web analytics and how to put analytics in motion.

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.

The conference was well paced with short and succinct presentations. Topics were chosen thoughtfully to cover different aspects of social media usage. Totally worth staying awake after midnight for 4 hours with my team to brainstorm and learn together.

Very useful. We are a very small marketing office and need any help we can get. Lots of good tips and tools.