Higher Ed Experts

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

I enjoyed the conference. I thought that the short presentations were the perfect way to learn about a large number of topics in a short amount of time.

The Higher Ed Social Media Conference surpassed my expectations, The event provided answers to many of my most pressing questions and offered great new ideas that are sure to enhance our social media program.