Higher Ed Experts

Very informative and provided many ideas for us to consider using.

I gleaned a lot of new insights about what content strategies are effective and especially enjoyed the insights into the connection between popular trends and courseware. The deep dives into case studies were also very interesting. Loved the overall structure and learned a lot.

This conference was chock-full of inspiring case studies, showing how highered institutions are maximizing social media. I came away with strong ideas that I hope to implement in the next 6-10 months.

Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.