Higher Ed Experts

Excellent course, I will definitely be applying what I learned in my job. I like the fact the materials are available for one year and thought the workload was perfect and allowed me to be able to balance my workday with the additional class work.

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.

Ten-minute presentations are very digestable, useful, and keep it interesting.