#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

Higher Ed Marketing Memo by Amy Filardo
  • It was great that we used real life, applicable scenarios and learnings instead of detached theory that we’d never get to apply in our jobs. By the third week I was applying my learnings in my job, and by the end of the course I had a full suite of tools and knowledge that I can use to make social media better at my institution.

    Katy Scott. Katy Scott, Acting Online Editor at Curtin University
    Social Media Marketing for Higher Ed Course Alum
  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum
  • Great! This was my first conference with Higher Ed Experts and I will definitely participate again! The length of the sessions made it easy to stay focused and I appreciated the breadth of topics related to digital marketing. I came away with a lot of great ideas to implement for my college, particularly as we begin a new digital communications strategy.

    Joanne Joy, Central Piedmont Community College. Joanne Joy, Central Piedmont Community College,
    Higher Education Analytics Conference Alum
  • I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.

    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Web Writing for Higher Ed Course Alum

I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.

Lansing Bryan, Green River College. Lansing Bryan, Green River College,
Web Writing for Higher Ed Course Alum

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