Higher Ed Experts

I would highly recommend this course for anyone who is interested in deepening their knowledge of social media marketing. The course helped me think strategically about my university’s social media marketing efforts. It not only helped me to understand the vocabulary and basics, but it also helped me get organized and become more strategic in my approach. Because of this course, I am confident me in building a solid foundation for social media marketing at my university.

The course provides a very interesting introduction to advanced features of Google Analytics. The topics and techniques covered expand the metrics that tell the story of higher-ed digital marketing.

Our school doesn’t have a budget to hire a full time social media expert, so I volunteered to take the class to learn more about social media campaign planning. I had no idea just how much was involved in running a successful campaign. This course taught me how to run a campaign from start to finish.

I would definitely recommend this course. I would tell colleagues who are interested in concepts beyond standard GA reporting that this course is great to jump start that learning.