Higher Ed Experts

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

I would recommend the course, but make sure you have adequate time to devote to it. I unfortunately did not end up having that and it detracted from the positive experience of the course.

Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.

Overall the online conference was very useful and insightful–very convenient to be able to login remotely to access the wealth of information.