Higher Ed Experts

This course in higher ed social media measurement was incredibly useful for me. For a long time, I’ve struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I’d highly recommend this course to all who’ve ever wondered if they’re doing social media “just because.” There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.

Terrific course! Provides the framework needed to strategically plan and implement effective social media marketing for higher ed.

I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.

Very insightful discussions about social media topic. Very applicable to the work here in the Office of Communications at Bauer College.