Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]

Higher Ed Professor Corie Morell Martin
  • For those wanting to get a better understanding of Google Analytics, I would definitely recommend this course. I learned that there is so much you can do with analytics including setting up dashboards that are tailored-made for the information that you and your colleagues want to see.

    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Web Analytics for Higher Ed Course Alum
  • Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.

    Teresa Gumina, Curtin University. Teresa Gumina, Curtin University,
    Web Analytics for Higher Ed Course Alum
  • I have learned an incredible amount by taking this course. Everything learned will be useful for me going forward to understand how our website is being used and provide reports for my colleagues.

    Mary Jo Stockton, Longwood University. Mary Jo Stockton, Longwood University,
    Advanced Web Analytics for Higher Ed Course Alum
  • Overall, the conference was good. It’s valuable to hear that other institutions are faced with the same challenges and learning the ways they are trying to address them.

    Brandon Coppernoll, Ball State University. Brandon Coppernoll, Ball State University,
    Attendee

Overall, the conference was good. It’s valuable to hear that other institutions are faced with the same challenges and learning the ways they are trying to address them.

Brandon Coppernoll, Ball State University. Brandon Coppernoll, Ball State University,
Attendee

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