Higher Ed Experts

Though some sessions weren’t particularly relevant to me, this conference did what any successful professional conference does: got the juices flowing. The speakers gave me resources to look up, ways to experiment, platforms to investigate, and—most importantly—inspired new ideas of my own that I can implement immediately.

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.

Great class! It’s an excellent combination of coursework, relevant examples, instruction, and feedback. Really enjoyed the links to resources for more info.