Higher Ed Experts

I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI’s and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university’s web and social media marketing efforts. Highly recommended!

If your institution is considering a website overhaul, this is the course your writers should take in preparation.
In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I’m excited to share what I’ve learned with my colleagues, and hope they will consider enrolling too!

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

My approach to analytics has evolved with each successive week in the course. I’ve learned to use analytics to automate reports for data I used to spend days mining by hand.