Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker

Every HESM conference is jam-packed with insights and ideas to improve your institution’s social media game!

Kelsey Seymour, University of New Brunswick. Kelsey Seymour, University of New Brunswick,
Higher Education Social Media Conference Alum

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