Higher Ed Experts

If your institution is considering a website overhaul, this is the course your writers should take in preparation.
In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I’m excited to share what I’ve learned with my colleagues, and hope they will consider enrolling too!

Great 4-week course on Google Analytics for those with very little to some knolwedge. I’m thrilled I now understand all of those additional components withing GA to really drive down into the data in helping adjusting website content, design and campaigns to meet our larger institutional goals.

Overall the online conference was very useful and insightful–very convenient to be able to login remotely to access the wealth of information.

I recommend this course to anyone interested in learning how to use social media to enhance your school’s reputation and build relationships with your stakeholders. Whether you’re a one-person shop (like me) or part of a marketing communications department, this course will give you the knowledge and skills to take your social media activities to the next level. I gained practical skills and developed a broader appreciation of how to use social media ethically and strategically to strengthen our school’s marketing and communications campaigns.