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I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.
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I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.
Ashley Gunn, Assistant Director of Admissions
at University of Vermont (VT)
Social Media Measurement for Higher Ed Course Alum -
The Higher Ed Experts conference is a great way to learn from professional peers who face the same daily challenges that you do. I always learn a great deal from this conference.
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Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.
Doug Thompson, Ohio Wesleyan University,
Rachel Perkins, Central Michigan University,
Wendy Jones, University of Georgia,
Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.
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