Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.

    Jayna Phinney. Jayna Phinney, Web Information Specialist at Angelo State University
    SEO for Higher Ed Course Alum
  • I definitely would recommend this course to others. This course also was recommended to me by one of my colleagues who had previously taken it.

    Casey Crane. Casey Crane, Multimedia Content Developer at St. Petersburg College
    Web Writing for Higher Ed Course Alum
  • This conference exceeded my expectations in providing on highly relevant, timely information for higher ed websites.

    Toni Marinucci, Ohio University. Toni Marinucci, Ohio University,
    Higher Ed WEBSITES Conference Alum
  • If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

    Jessica Stutt, University of New Brunswick. Jessica Stutt, University of New Brunswick,
    Advanced Web Analytics for Higher Ed Course Alum

If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

Jessica Stutt, University of New Brunswick. Jessica Stutt, University of New Brunswick,
Advanced Web Analytics for Higher Ed Course Alum

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