Higher Ed Experts

This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I’d recommend this course to anyone interested in improving their abilities in social media marketing.

This course really helped me take my web analytics reporting to the next level. The materials were relevant and immediately useful, and the instructor provided very valuable feedback during the course. I would definitely recommend this course if you are fairly comfortable in your web analytics platform (Google Analytics, etc.) and want to learn how to apply statistical analysis to your data and get some great tips for building and formatting your marketing analysis reports.

If you are looking to understand how to establish a social media measurement and reporting system, this is a great way to get started.

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.