Higher Ed Experts

I would recommend the course to anyone interested in preparing web content. There are also take-aways for what works in print as well.

I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.

The HEA16 provided useful knowledge about what other institutions are doing currently in their web analytics and social media measurement. At times, it could’ve been helpful to dive deeper into certain topics, but the short format gave us a chance to get a wide breadth of information.