Higher Ed Experts

Overall this was a great conference to attend with social media collaborators on my campus. I left with a list of small and big ideas to implement and explore, both within my own unit and in collaboration with others.

This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.

This conference provided a nice overview of all of the things we need to be doing as a marketing department at a college. I enjoyed the short sessions. They sparked ideas for our team. Now it’s up to us to follow through.

I would recommend this course for anyone who’s ever logged in to look at your school’s analytics and gotten frustrated or overwhelmed. This course breaks down the complex world of analytics and helps you identify actionable metrics to help improve your website.