Higher Ed Experts

If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

Very informative and provided many ideas for us to consider using.

When you approach social media and all of the things you must do to make it effective, it can seem overwhelming. This course breaks up all of the different aspects of social media marketing which helps with framing. The Social Media for Higher Ed course allowed me to see all the steps of social media management and has given me perspective on each portion. Worth every penny!

Came away with some good ideas, had some good discussions.