Higher Ed Experts

I would describe the conference as exciting, enlightening, challenging and very informative. The speakers encouraged me to be creative with my thinking about social media and how I can best use social media platforms to build the brand of my programme online and recruit new students.

Many thanks for your offering of the online course Writing for Social Media & the Web in Higher Ed! Within one week of earning my certificate, I am already working on an updated web plan for our entire online presence. Professor Michael and the course development team should be proud for making such real-world impact on your newly graduated students (and their higher ed homes)!

There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.

If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.