Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • This course took a program with a rather intimidating interface and made it easier for me to understand what I was seeing. I am now able to look past the interface and dive into the analysis of the data without hesitation.

    Kevin Hatgas. Kevin Hatgas, Web Coordinator at John Carroll University
    Web Analytics for Higher Ed Course Alum
  • If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.

    GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.

    Caryn Cameron, Simon Fraser University. Caryn Cameron, Simon Fraser University,
    Web Analytics for Higher Ed Course Alum
  • I learned a lot of relevant information to my daily role as a communicator in higher ed. The presentations are concise and easy to digest with great key points that can be taken away and implemented immediately.

    Rebecca Biason, University of Toronto. Rebecca Biason, University of Toronto,
    Higher Ed Content Conference Alum
  • The HEA16 provided useful knowledge about what other institutions are doing currently in their web analytics and social media measurement. At times, it could’ve been helpful to dive deeper into certain topics, but the short format gave us a chance to get a wide breadth of information.

    Ahnes Hong, The University of British Columbia. Ahnes Hong, The University of British Columbia,
    Higher Education Analytics Conference Alum

The HEA16 provided useful knowledge about what other institutions are doing currently in their web analytics and social media measurement. At times, it could’ve been helpful to dive deeper into certain topics, but the short format gave us a chance to get a wide breadth of information.

Ahnes Hong, The University of British Columbia. Ahnes Hong, The University of British Columbia,
Higher Education Analytics Conference Alum

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