Higher Ed Experts

Great class! It’s an excellent combination of coursework, relevant examples, instruction, and feedback. Really enjoyed the links to resources for more info.

I think overall the conference was really well done. The variety of topics covered allowed for members of our team to jump in and out of the presentations all day. The length of each presentation was perfect and kept the pace moving throughout the day.

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

I really enjoyed the variety of topics and the lively chatter on the hashtag.