Best higher ed content trends in 2020 — and the worst, too

In higher education, sharing is more than caring. It’s a way of life in our professional circles :-). Whether we share our higher ed content work in conference presentations, articles, posts or on social media, this sharing culture tends to reinforce trends, good or bad, even more than in any other industries. I believe It’s […]

2020 Best Higher Ed Content Trends
  • I would highly recommend this course to anyone and looking forward to other courses you have in your catalog. Excellent job!

    Monika Brady. Monika Brady, Web Coordinator at Northwestern Health Sciences University
    Web Analytics for Higher Ed Course Alum
  • The conference was great! Our team enjoyed the 10-minute talks, because it was the perfect timeframe to keep our full attention and go into enough detail that allowed us to walk away with helpful information.

    Barbara Mendoza, Texas A&M University. Barbara Mendoza, Texas A&M University,
    Higher Ed WEBSITES Conference Alum
  • This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

    Amy Barnes. Amy Barnes, Manager of Marketing and Communications at Plymouth State University (NH)
    Web Analytics for Higher Ed Course Alum
  • This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.

    Becky DesRoches, Worcester State University. Becky DesRoches, Worcester State University,
    Social Media Measurement for Higher Ed Course Alum

This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.

Becky DesRoches, Worcester State University. Becky DesRoches, Worcester State University,
Social Media Measurement for Higher Ed Course Alum

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