Higher Ed Experts

Fantastic, rapid flow of invigorating ideas and useful takeaways – from each presentation!

Though some sessions weren’t particularly relevant to me, this conference did what any successful professional conference does: got the juices flowing. The speakers gave me resources to look up, ways to experiment, platforms to investigate, and—most importantly—inspired new ideas of my own that I can implement immediately.

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

Very informative and great to be able to ask questions at the end of the presentations. I liked the variety of topics covered.