Higher Ed Experts

This course offers practical ways to better align your Google Analytics tracking with your institution’s varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.

Terrific course! Provides the framework needed to strategically plan and implement effective social media marketing for higher ed.

Great course where you get to interact with other colleagues frrom other Universities. Learning made simple through interactive discussion.

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.