Higher Ed Experts

This course helps you learn so much about Google Analytics.
We had Analytics running for our website but didn’t realize how much we were under-utilizing it. Do not be scared to try this course – you will be pleasantly surprised at how much you can do through this tool.

In four weeks, I gained the resources and knowledge I was seeking to create an effective social media measurement program. The course has you apply what you learn to your current situation teaching and training you along the way. I gained so much from the instructor feedback and the discussions with my classmates. I now have a solid framework from which to build my social media measurement platform.

We found this format extremely useful for 4 staff members with varying job functions. It was quick, relevant, engaging, and fun and interactive, too.

This course will take you from “newbie” status to an authority on social media marketing on your campus. Even if you are not new to social media marketing, this course will update and improve your skillset for this growing medium of marketing.