Higher Ed Experts

I was especially thankful to get feedback on my web writing, which I found very useful. The SEO material has already changed the way I approach our content. This course gives you a series of small changes you can make from day one.

This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.

This course jumps right into learning. The assignments and discussions push you to use the information you’re learning and apply it as soon as possible.
The interaction from the teacher and classmates was so helpful and respectful.
I recommend this course for anyone who works with content on the web.

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!