Higher Ed Experts

I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

I had a positive, informative experience at the Higher Ed Social Media Conference. It’s great to hear what other colleges and universities are doing!

I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.

I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.