Higher Ed Experts

Enjoyed the variety of sessions and the opportunity to ask questions and also discuss the topics within our team.

This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

It was informative and helpful to hear and see firsthand experiences and lessons learned.

As an attendee, I got a lot of unexpected takeaways, and some great insights into where this ever-changing field is taking us. I feel ready to dive back into my data with more confidence.