Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]

Higher Ed Professor Corie Morell Martin
  • This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

    Maria Kirch. Maria Kirch, Web Designer, University of Michigan
    Web Analytics for Higher Ed Course Alum
  • Pace of presentations were spot-on; appreciated getting nuggets of wisdom.

    Kimberly Stern, Colorado State University. Kimberly Stern, Colorado State University,
    Higher Education Social Media Conference Alum
  • This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.

    Jennifer Woltjen, SUNY Broome Community College. Jennifer Woltjen, SUNY Broome Community College,
    Social Media Measurement for Higher Ed Course Alum
  • If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.

    GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.

    Caryn Cameron, Simon Fraser University. Caryn Cameron, Simon Fraser University,
    Web Analytics for Higher Ed Course Alum

If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.

GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.

Caryn Cameron, Simon Fraser University. Caryn Cameron, Simon Fraser University,
Web Analytics for Higher Ed Course Alum

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