Higher Ed Experts

Loved the 10 minute format! Very refreshing.
It gave a great range of topics and diversity in presenters (different countries, different types of institutions). It was well-organized and easy to set up on our end. Great job!

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.

It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

I think it is an excellent way to learn how to develop effective social media campaigns.