Higher Ed Experts

Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.

The content this course provides is a must-have for anyone responsible for social media marketing at their institution. When I first enrolled, I thought, “Oh this will be a breeze! My job is marketing, and I manage our social media platforms.” Was I ever wrong! From the very first week I have been introduced to valuable information and tools that I was unfamiliar with. The pace of the course allowed me to introduce what I learned to my staff, and my office, and use it in our daily practice immediately.

If your institution is considering a website overhaul, this is the course your writers should take in preparation.
In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I’m excited to share what I’ve learned with my colleagues, and hope they will consider enrolling too!

I am so fortunate to have been able to participate in this class. I’ve done so many webinars, joined so many groups, attended so many conferences and none have come close to the experience and knowledge I gained from working with Karine. I was looking for something to really hone my skills, as many courses you come across are very entry level. Each week you are given the materials for a deep dive into a topic to perfect your digital content strategy. It was a long eight weeks, but I feel more prepared and poised to take on the next phase of my professional journey.