Higher Ed Experts

Lots of wonderful nuggets of useful information from each lightning session. Almost every session was directly applicable to our institutions website. The handful that weren’t of interest to us was solely due to our particular area of oversight for our audience- they were still fantastic presentations!

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.

You can learn a lot of concepts about web and social media writing in a short amount of time, and homework is pretty challenging.