starting Sep 28

Advanced Digital Analytics for Higher Ed Course

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Advanced digital marketing analytics for higher ed
  • Fantastic, rapid flow of invigorating ideas and useful takeaways – from each presentation!

    Dan Demmons, Providence College. Dan Demmons, Providence College,
    Higher Ed WEBSITES Conference Alum
  • I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

    I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.

    Tom Nurre, Angelo State University. Tom Nurre, Angelo State University,
    Web Writing for Higher Ed Course Alum
  • Good new insights. Great to see what others are doing.

    Mary King from Purdue University. Mary King from Purdue University,
    Higher Ed Content Conference Alum
  • There was a lot of great content that inspired new ideas for the attendees – it was definitely worth the investment of time and money 🙂 Thanks for putting on a nicely organized event.

    Wendy Fox, Boise State University. Wendy Fox, Boise State University,
    Higher Education Social Media Conference Alum

There was a lot of great content that inspired new ideas for the attendees – it was definitely worth the investment of time and money 🙂 Thanks for putting on a nicely organized event.

Wendy Fox, Boise State University. Wendy Fox, Boise State University,
Higher Education Social Media Conference Alum

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