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Very interesting and informative. Provided much food for thought, and for exploring new approaches and methodologies.
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I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.
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I have learned an incredible amount by taking this course. Everything learned will be useful for me going forward to understand how our website is being used and provide reports for my colleagues.
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I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.
Chris Shkuda, Adelphi University,
Heather Jackson, College of the Rockies,
Mary Jo Stockton, Longwood University,
Pat Stephens, Manager of Marketing
at Nipissing University
I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.
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