Higher Ed Experts

The content this course provides is a must-have for anyone responsible for social media marketing at their institution. When I first enrolled, I thought, “Oh this will be a breeze! My job is marketing, and I manage our social media platforms.” Was I ever wrong! From the very first week I have been introduced to valuable information and tools that I was unfamiliar with. The pace of the course allowed me to introduce what I learned to my staff, and my office, and use it in our daily practice immediately.

The conference presented me with a wealth of knowledge that I can start to think about implementing. It’s given me the confidence to not be overwhelmed and to start to learn more.

I gleaned a lot of new insights about what content strategies are effective and especially enjoyed the insights into the connection between popular trends and courseware. The deep dives into case studies were also very interesting. Loved the overall structure and learned a lot.

What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.