Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]

Higher Ed Professor Corie Morell Martin
  • This is a great course to get you started or further your understanding of how Google Analytics can help your institution. The variety of material and the focus on higher education will allow you to get results right away.

    Rob Brownlee. Rob Brownlee, Marketing, Web Developer at Nipissing University
    Web Analytics for Higher Ed Course Alum
  • This was a fantastic course by Higher Ed Experts that allowed me to expand my knowledge on content and analytics.

    Heather Fletcher, Content Strategist, University of West Florida. Heather Fletcher, Content Strategist, University of West Florida,
    Content Analytics for Higher Ed Course Alum
  • This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.

    Chalyce MacDonald, Utah State University. Chalyce MacDonald, Utah State University,
    Web Analytics for Higher Ed Course Alum
  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
Web Writing for Higher Ed Course Alum

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