Higher Ed Experts

This conference was chock-full of inspiring case studies, showing how highered institutions are maximizing social media. I came away with strong ideas that I hope to implement in the next 6-10 months.

The course provides a very interesting introduction to advanced features of Google Analytics. The topics and techniques covered expand the metrics that tell the story of higher-ed digital marketing.

Very satisfied. I liked the format – short sessions, time to reflect and a few breaks in between. And to top it all off, relevant takeaways to try the next day.

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.