Higher Ed Experts

This course offers practical ways to better align your Google Analytics tracking with your institution’s varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.

I received so many new ideas, both from the presenters and from the Twitter back channel during the event. My challenge will be finding the time to put them into action, and deciding which to do first!

I would recommend the course, but make sure you have adequate time to devote to it. I unfortunately did not end up having that and it detracted from the positive experience of the course.

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.