Higher Ed Experts

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.

This is a great course to get you started or further your understanding of how Google Analytics can help your institution. The variety of material and the focus on higher education will allow you to get results right away.

The course was very applicable to what I do in my job. Our sites haven’t changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way.

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.