Higher Ed Experts

I really enjoyed the variety of topics and the lively chatter on the hashtag.

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

Very informative and motivational session. I’ve walked away with a number of ways to improve my web and social media reporting.

I think it is an excellent way to learn how to develop effective social media campaigns.