Higher Ed Experts

Time well spent! The presentations were succinct, relevant, and informative. I really benefited from the information and cannot wait to implement it.

Excellent online conference – excellent presenters. Great takeaways that can be implemented immediately. I enjoyed learning what other institutions are doing to reach prospective students. I will be returning next year!

A substantial way to expand knowledge of marketing tactics, this course will help you write to identify and entice your college audience by using information guides to unify your website.

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.