Higher Ed Experts

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

Finally, an Analytics course focused specifically on the needs of higher education!!! This course was exactly what I needed to pull me out of the quagmire of Analytics data and get me on the road to effectively utilizing our metrics to improve our institutional website. Many, many thanks, Higher Ed Experts!

You can learn a lot of concepts about web and social media writing in a short amount of time, and homework is pretty challenging.

This class really developed my understanding of Google Analytics and the depth and breath of information that is available with the GA software. I would definitely recommend this class to my colleagues.