Higher Ed Experts

It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

I would recommend this course to any communications manager/director. It provides a great overview of how to use social media with communications strategies in higher education.

I definitely would recommend this course to others. This course also was recommended to me by one of my colleagues who had previously taken it.