Higher Ed Experts

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.

This course was well organized and informative. The instructor was very knowledgeable and thoughtful in his critiques. Great course!

This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

We invite staff from across the university to sit in on the live-stream of this conference. Each year, they are always excited to be inspired by new ideas.