#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

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Higher Ed Marketing Memo by Amy Filardo

  • Higher Education Analytics Conference

    This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.

    Myriam Young, Indiana University Northwest. Myriam Young, Indiana University Northwest,
    Higher Education Analytics Conference Alum

  • Higher Ed Experts online conferences are a great way to offer networking and professional development opportunities to faculty, staff, and student employees who might otherwise be unable to participate in an in-person conference of this type and quality.

    Teri Williams, Boise State University. Teri Williams, Boise State University,
    Attendee

  • Higher Education Social Media Conference

    A great conference to share ideas and challenges with those who are in the trenches, creating content, calculating ROI and championing the use of social media at the university level.

    Jeremy Martin from University of Cincinnati. Jeremy Martin from University of Cincinnati,
    Higher Education Social Media Conference Alum

  • Web Analytics for Higher Ed Course

    This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.

    Michael Sapiro. Michael Sapiro, Online Marketing Specialist at Mercy College of Health Sciences (IA)
    Web Analytics for Higher Ed Course Alum

Web Analytics for Higher Ed Course

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.

Michael Sapiro. Michael Sapiro, Online Marketing Specialist at Mercy College of Health Sciences (IA)
Web Analytics for Higher Ed Course Alum

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