Higher Ed Experts

#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

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Higher Ed Content Conference

I really enjoyed the format of the conference. As adult learners, I think we can all admit that the average attention span is only so long. The quick presentations helped speakers focus on the key ideas they wanted to communicate, allowing those of us in attendance to absorb the content and learn some excellent tips and strategies.

Courtney McGowan, Duke University,
Higher Ed Content Conference Alum
Higher Education Analytics Conference

Great! This was my first conference with Higher Ed Experts and I will definitely participate again! The length of the sessions made it easy to stay focused and I appreciated the breadth of topics related to digital marketing. I came away with a lot of great ideas to implement for my college, particularly as we begin a new digital communications strategy.

Joanne Joy, Central Piedmont Community College,
Higher Education Analytics Conference Alum
Web Writing for Higher Ed Course

I would recommend this course.
I learned a lot in a few weeks and challenged myself.

Amber Crowley, University of Idaho
Web Writing for Higher Ed Course Alum
HESM14

Like drinking from a firehose! I’m looking forward to the recordings so I can go back and pick up what I might have missed.

Luke Rosenberger from University of Texas Health Science Center at San Antonio,
HESM14 Attendee