Higher Ed Experts

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

Highly packed, multifaceted, concentrated experience! I got a lot out of it!

Our school doesn’t have a budget to hire a full time social media expert, so I volunteered to take the class to learn more about social media campaign planning. I had no idea just how much was involved in running a successful campaign. This course taught me how to run a campaign from start to finish.

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.