Higher Ed Experts

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

For those wanting to get a better understanding of Google Analytics, I would definitely recommend this course. I learned that there is so much you can do with analytics including setting up dashboards that are tailored-made for the information that you and your colleagues want to see.

I learned a great deal of information that helped and will help me create a successful Social Media Campaign.

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.