How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics
  • I highly recommend this course for anyone who writes social media posts, emails and web copy for a higher education institution.
    It turns institutional voice upside down and helps writers focus on the audience.

    Becky Brackin, Angelo State University. Becky Brackin, Angelo State University,
    Web Writing for Higher Ed Course Alum
  • This was an engaging and informative session. The short-talk format was not superficial, and created an opportunity to hear a broader range of ideas, from a wide range of institutions.

    Mark Hale from The University of Iowa. Mark Hale from The University of Iowa,
    Higher Ed Content Conference Alum
  • I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.

    Jayna Phinney. Jayna Phinney, Web Information Specialist at Angelo State University
    SEO for Higher Ed Course Alum
  • The SEO class is the most practical and focused ones I’ve encountered. I am now totally prepared to take on an institution wide SEO strategy project. Thanks, Higher Ed Experts!

    Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
    SEO for Higher Ed Course Alum

The SEO class is the most practical and focused ones I’ve encountered. I am now totally prepared to take on an institution wide SEO strategy project. Thanks, Higher Ed Experts!

Tatjana Salcedo. Tatjana Salcedo, Web Strategist at University of Vermont (VT)
SEO for Higher Ed Course Alum

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