Email Newsletters 360

Email Newsletters 360: How to publish email newsletters that get read
November 16 & 17, 2010 – 1PM-2PM ET
Registration fee: $300 (2 live webinars, 1 year recording access, transcripts, handouts)

REGISTER NOW!
(Need help to register? Email karine@higheredexperts.com)

“Email Newsletter 360” is a 2-webinar series that will help you create and produce powerful and effective email newsletters to inform and communicate with your internal and external audiences. Whether you’re trying to cut cost by replacing a print newsletter by its electronic counterpart or you want to provide more timely news and updates to your audience, this series will offer winning strategies, best practices, tools and practical tips. You will also learn how to use email analytics to identify the interests of your readers and how to streamline your newsletter production process.

November 16, 2010 – 1PM-2PM ET – Rain date: June 23, 2010
How to produce an effective email newsletter in less than an hour
Don’t have days to produce each issue of your email newsletter? If you’re looking for ways to streamline your newsletter production process, this is a webinar you don’t want to miss. Michael Powers, Director of Web Services at Indiana University of Pennsylvania, will explain how his daily email newsletter for faculty and staff was designed to be timely, effective and put together in less than an hour. Michael will also share lessons learned, tricks and tips to produce email newsletters for internal audiences.

November 17, 2010 – 1PM-2PM ET – Rain date: June 24, 2010
Recipe for an engaging and results-driven email newsletter
In this age of social media and email overload, your newsletter readers need a compelling reason to open your email – that is if it passes the many spam filtering barriers. “If you send it, they will read it” just doesn’t apply anymore to external email newsletters. Tonya Oaks Smith, Director of Communications for the UALR Bowen School of Law, will explain how to create an engaging and results-driven email newsletter that gets read. Tonya will also share do’s and don’ts about email distribution practices, design and analytics in relation with email newsletter for external audiences.

What you will learn:

• How to create an email newsletter for internal and external audiences
• How to plan a more effective and less time-consuming email production process
• What you should consider when selecting an email service provider
• How to use analytics to produce an email newsletter that gets read by its audience

Who should attend:

• Primary audience: web editors, newsletter editors, magazine editors or writer, communications, news, public affairs, web communications and web services teams.
• May also attend: Alum association/office teams and advancement teams, academic department chairs and student affairs teams.

Faculty:

Michael Powers, Director of Web Services – Indiana University of Pennsylvania

Michael has overseen the university’s transition from its static HTML website to its first content management system. He has worked to leverage the CMS throughout IUP’s communications infrastructure, including the development of *IUP Daily:* a daily e-mail newsletter for faculty and staff that draws on content from the university website. This publication has served as the model for several similar e-mail publications including newsletters for parents, alumni, and, very soon, students.

Tonya Oaks Smith, Director of Communications – UALR Bowen School of Law

Tonya Oaks Smith serves as Director of Communications for the UALR Bowen School of Law. In this role, she manages the communications, marketing, and public relations strategies of the law school. She is also in charge of the email newsletter that was created to replace a yearly print magazine sent to the school’s alums.

Important information for Webinar attendees:

• Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
• Audio is done via voice over IP but you can also access it via a toll free number if it’s more convenient for you. We recommend that you plan to have a telephone available as a back up for the 2nd session.
• Webinar slides are available as PDF files prior to the sessions for easy note-taking.
• Access instructions will be emailed to registered attendees along with links to the presentation files on November 15, 2010 – and will be accessible from the top of this webinar page as well.
• In case a webinar needs to be rescheduled, it will be on the date listed above as its “rain date.”

Registration fees: $300

The fee for a webinar series is for a single connection with an unlimited number of attendees at that connection. The fee includes the following:

• Access to the webinar event and question period
• A one year unlimited access to the recording of the event on-demand through a link that we will provide to you.
• All webinar materials